Iowa Wesleyan College athletics rolled out a new graphic
identity this month, including two primary logos and a word mark.
The word mark “Iowa Wesleyan Tigers” is a customized
arrangement of letters. The tiger graphic is also customized for
The goal of the project was to improve the College’s athletic teams with a modern, fresh look that provided better flexibility for use in a variety of media, including game uniforms, team apparel, print material and multimedia applications.
With the use of the tiger shield either by itself or in conjunction with the word mark and/or the “IW” logo- the Iowa Wesleyan athletic teams now have greater flexibility in the use of the logos to meet specific needs, while still providing a consistent look and feel.
The college will utilize a soft roll-out of the logos, meaning that the updated version of the logos will be used when teams order new uniforms, practice gear, etc.
Clothing with the new logos will be available in the Iowa Wesleyan Bookstore on November 1. Students will receive free t-shirts with the new logos on September 22 at the Homecoming student kick-off picnic.
The new logo will also be showcased on all game programs and other game day materials for the 2014-15 academic year. These logos will also be updated on the athletic website.
The logo re-design process began three months ago. A committee was formed with select coaches, staff and alumni to determine the design.
“I want to thank Jensen Designs and the committee that worked hard to develop the new logos for Iowa Wesleyan Athletics,” said Steve Williamson, athletic director and head women’s basketball coach. “I think it is important that the athletic department has a recognizable logo that all athletic teams will use to represent Iowa Wesleyan.”
Jensen Design Studio, a Baltimore, Maryland design firm developed the new Iowa Wesleyan logos, word mark, and letterhead. The first round of logos were designed and evaluated by the committee in July. Jensen Design Studio used that information and worked with the college on adjusting the design and provided updated concepts. The new concepts of logos went through a similar process, and after a few more revisions, the new look came to life.
**COURTESY OF IOWA WESLEYAN UNIVERSITY PUBLIC RELATIONS DEPARTMENT**